Contact Call The Helpline 020 8371 8455


Contact Call The Helpline 020 8371 8455
1 Million Minutes

We are thrilled to be part of this years 1 Million Minutesa campaign by ITV’s Good Morning Britain, in conjunction with Grief Encounter and other charities, dedicated to tackling the social issue of loneliness through bereavement.

24,000 parents die each year, leaving dependent children. Every 22 minutes a child suffers the bereavement of a parent or sibling, the equivalent of 1 young person in every classroom before they reach 16 years of age. The isolation these children face when bereaved is unimaginable. At Grief Encounter, one of our most valuable tools is connecting bereaved children with others, so they know they are not alone.

Joining forces with Good Morning Britain, we’re asking you to pledge between 60 and 120 minutes of their time to help a bereaved child, and help us reach our goal of 1 million minutes in total.

This year, the campaign launches on Thursday 6th December and will run throughout December. There are a wide range of pledging opportunities available, from helping out at a rememberance workshop or hosting a fundraising event in your local area, to taking part in a personal sporting challenge and supporting fundraisers at one of our national events.


Ways to Pledge Your Time

There are many ways to get involved in the campaign to benefit bereaved children and young people in the UK. Learn about how you can get involved, and then click through to Good Morning Britain to donate your time. Whether it’s 1 hour, 1 day or just a 1 off, you could help the ‘1 child in every classroom’ feel less lonely this Christmas and beyond.

GMB presenter Susanna Reid comments: “The pain of suffering loneliness because you have lost a loved one is heartbreaking. By signing up to our 1 Million Minutes campaign, you can help ease that pain for someone at the hardest time of year.”

Piers Morgan said: “I’m really lucky, I have a wonderful family and lots of friends that I can enjoy Christmas with, but many people do not have anyone. This time of year is particularly hard for people who have lost someone dear to them. 1 Million Minutes is a great campaign and I urge everyone to pledge their time.”

Here is an example of how you can help.. Please email us at to request a volunteering form so we can match you to an opportunity!

60 minutes only – By pledging 60 minutes as a one-off, you could come along to one of our London events, such as the London Marathon or the Royal Half Parks, and cheer on our amazing running teams.

120 minutes a month – By pledging 120 minutes a month you could take part in our regular collection days – taking our pink buckets out on the road to receive essential donations, and engage with the public about what we do!
180 minutes a month – By pledging 180 minutes a month, you could attend one of our Family Fun Days, taking the whole family for a fun day after the loss of a family member. Making new fun memories as a family helps create a ‘new normal’ that is so important in moving forward after a bereavement. You could also make a monthly trip into our HQ to help set up our workshops, send out Grief Relief Kits and write Thank-You letters to our donors.
We are really proud that one of our corporate partners, Aviva, have chosen to get involved with the 1 Million Minutes campaign, offering their employees the chance to get volunteering this Christmas to help bereaved children, young people and their families. On their participation in the campaign, they say “We service around 16,500 life insurance claims each year, so know first-hand how difficult it can be for our bereaved customers, particularly at Christmas; We are really happy to be able to support you!”
If you are unable to donate time, please help us support bereaved children in the UK with a donation, however small. You can donate here!