Did you see the new McDonalds TV advert? What did you think?
After receiving countless calls from parents saying their bereaved children had been upset by the advert we decided we had a duty to contact the press.
The controversial advert shows a boy asking his mum about his absent dad, sparking her to reminisce about what he was like. The contention arose as the boy seemingly had nothing in common with his (presumably) deceased father except his choice of eating a Filet-o-Fish.
Once we had addressed this issue publicly, McDonalds decided to pull their advert from the air.